The Shetland Folk Festival is delighted to announce an exciting new partnership with Shetland Stays, a newly launched accommodation management service dedicated to enhancing the visitor experience in the Shetland Islands. This collaboration marks a significant milestone for the festival, as Shetland Stays becomes its first-ever headline sponsor with an impressive £10,000 sponsorship agreement.
The Shetland Folk Festival, now in its 43rd year, is renowned for bringing world-class musicians to the isles, celebrating Shetland’s rich musical heritage, and attracting visitors from far and wide. This generous support from Shetland Stays comes at a time when many businesses and public bodies are scaling back sponsorships and donations, making the company’s commitment even more remarkable.
Emily Smith, Director of Shetland Stays, expressed her enthusiasm for the partnership:
“We want to show our commitment to providing excellent service to visitors to the isles, but to do that, we also need to ensure that Shetland’s exciting cultural events are well supported. The impact of events like the Shetland Folk Festival on the local economy and tourism sector cannot be underestimated. We’re thrilled to be backing an event that brings so much talent to the isles, benefiting both locals and visitors alike.”
Shetland Stays, founded by a team of local experts in holiday accommodation, aims to revolutionise the way holiday lets are managed in the isles. The company provides full-service property management, ensuring that visitors enjoy high-quality, hassle-free stays while helping local property owners maximise their rentals. Their investment in the Shetland Folk Festival underscores their long-term vision of fostering a thriving tourism and cultural scene in the region.
Louise Jamieson, representing the Shetland Folk Festival committee, welcomed the sponsorship with gratitude:
“In a time when private and public funding is becoming increasingly scarce, it’s amazing to have Shetland Stays come forward with our largest-ever private donation. This allows us to focus on delivering yet another fantastic year of music and culture for Shetland.”
Both Shetland Stays and the Shetland Folk Festival are optimistic about building a lasting relationship beyond this year’s event, ensuring continued support for Shetland’s vibrant arts and tourism sector.
For more information about Shetland Stays, visit www.shetlandstays.com or contact info@shetlandstays.com.
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