An exceptional sponsorship opportunity has become available for the 2025 MG ALBA Scots Trad Music Awards – the prestigious Venue of the Year category.
This award celebrates the beating hearts of Scotland’s traditional music scene – the venues that provide crucial platforms for artists to connect with audiences, from intimate folk clubs to grand concert halls. These spaces are where musical magic happens, where emerging talent finds their voice, and where our rich cultural heritage thrives night after night.
As sponsor of Venue of the Year, your organisation will champion the vital infrastructure that sustains Scottish traditional music. You’ll be recognising not just bricks and mortar, but the dedicated teams who create welcoming spaces where communities gather to celebrate our living tradition.
The MG ALBA Scots Trad Music Awards, taking place on Saturday 6th December at Aberdeen’s Music Hall, represents Scotland’s premier celebration of traditional music excellence. With over 100,000 public votes cast annually, broadcast coverage on BBC ALBA reaching national and international audiences, and comprehensive media coverage generating over 70 pieces of print media, your sponsorship delivers exceptional visibility and demonstrates genuine cultural leadership.
Your sponsorship package includes presenting the award live on stage, premium event seating, exclusive access to the Hall of Fame Reception, and comprehensive brand profiling across all promotional channels reaching 120,000+ engaged followers.
This is more than sponsorship – it’s an investment in Scotland’s cultural infrastructure and a chance to align your brand with excellence in traditional music.
To discuss this unique opportunity, please contact Persephone Nichol-Bose at persephone@handsupfortrad.co.uk