Be at the Heart of Scotland’s Homegrown Music Scene
Partner With the Scots Trad Music Awards
Help Us Celebrate and Elevate Scotland’s Vibrant Musical Heritage
The MG ALBA Scots Trad Music Awards, known as Na Trads, are a highlight of Scotland’s cultural calendar and the biggest industry celebration of the Scottish traditional music scene.
This annual celebration honours the artists, composers, teachers and communities who champion the spirit of traditional Scottish music.
Our sponsors play a vital role in making Na Trads possible. Support for the event means championing a movement that celebrates heritage, fosters creativity and innovation, and supports Scotland’s arts sector.
Why Sponsor the Scots Trad Music Awards?
Partnering with the MG ALBA Scots Trad Music Awards offers a unique opportunity to connect your brand with a passionate and deeply engaged music-loving audience.
By sponsoring our prestigious event, you are not just gaining exposure; you are becoming a vital part of a celebrated cultural institution at the heart of the Scottish folk scene.
Powerful Brand Alignment
- Champion Scottish Culture: Align your brand with excellence, tradition, and artistic innovation. Show your commitment to preserving and celebrating Scotland’s unique musical heritage.
- Foster Community and Connection: Position your organisation as a key supporter of the arts and Scotland’s vibrant creative landscape.
- Positive Brand Association: Benefit from the goodwill and prestige associated with this highly respected and beloved national event.
Brand Visibility
- National exposure: Benefit from our extensive reach through our live broadcast on BBC ALBA, comprehensive media coverage, engaged e-newsletter database and social media content that engages the music industry and trad music fans across Scotland
- Targeted Audience Engagement: Connect with thousands of music lovers and cultural enthusiasts across Scotland.
- Comprehensive Marketing Campaign: Highlight logo placement and brand mentions across promotional materials.
Our Audience at a Glance
Sponsoring the MG ALBA Scots Trad Music Awards connects your brand with a large, loyal, and culturally astute audience.
Our viewers, attendees and online followers are passionate advocates for Scottish music and actively support brands that invest in the arts and demonstrate a genuine commitment to preserving Scotland’s rich cultural landscape.
We see around 100,000 votes cast in the awards each year and our live broadcast on BBC ALBA and subsequent digital catch-up services reach a significant national TV audience.
With a highly active presence across social media, our content generates in the region of half a million impressions and high levels of engagement, while the awards generate around 70 pieces of media coverage annually across national and regional press in print, online and across broadcast channels.
Hear From Our Partners
Here’s what our trusted partners and sponsors have to say about working with the Scots Trad Music Awards.
“MG ALBA is proud to sponsor the Scottish Traditional Music Awards for lots of reasons but primarily because we know the sponsorship supports this much deserved recognition for our traditional musicians and the network of venues, tutors and publishers that support them. As partners in BBC ALBA we fund and broadcast many hours of traditional music and the sponsorship allows us to support the awards and shine a spotlight on a stunning array of Scottish talent. From established, ambitious acts to aspiring new entrants it’s always a pleasure to see the sheer scale of talent in the sector.” – Margaret Cameron, Director of Content, MG ALBA
“We’re proud to be part of an evening showcasing Scotland’s rich musical culture, highlighting the powerful role music plays in connecting communities and inspiring the next generation of composers of Gaelic, English and Scots Traditional Music. PRS for Music is a passionate supporter of Hands Up for Trad and the MG ALBA Scots Trad Music Awards which celebrate the exceptional Scottish talent whose influence extends far beyond the country’s borders.” – Stuart Fleming, Senior Relationship Manager, NI & Scotland, PRS for Music
Let’s Make Music Together
From category sponsors to event partners, we have a range of sponsorship opportunities available.
Join us in celebrating the vibrant heart of Scotland’s musical heritage. By partnering with the MG ALBA Scots Trad Music Awards, you align your brand with a cherished national institution and connect with a passionate, dedicated audience.
For more information, please contact: persephone@handsupfortrad.co.uk