Shure are sponsors of the MG ALBA Scots Trad Music Awards 2026 and are sponsoring Live Act of the Year. We asked them some questions about their company. If you would like to come to the MG ALBA Scots Trad Music Awards on 5th December in Paisley Lagoon Centre you can buy tickets here.
We asked Craig Collin about Shure.
Shure has been an integral part of music, performance and sound for more than 100 years, creating microphones and trusted audio technology for artists, creators and sound engineers.
In Scotland’s Trad Music community, we know that every voice, instrument and performance has its own character. Our role is simply to help capture and share that sound, whether it’s in a session, studio, venue or festival, allowing the technology to take a back seat and the music to come first.
Some people call our microphones legendary. We think the real legends are the people in front of them.
We never stop innovating, because musicians never stop creating. We keep pushing the boundaries of audio technology, finding new ways to help artists capture, perform and share their sound. Our latest microphone and wireless technologies sit alongside the trusted products musicians have relied on for years, giving artists, creators, producers and engineers more ways than ever to bring their ideas to life.
Trad Scots Music grows from the ground up. It starts with people. In communities, sessions, local venues and festivals, music is shared between musicians and passed from one generation to the next. At Shure, we recognise that journey. Long before the bigger stages, there are the places where musicians learn, experiment, perform and find their sound. We want to be there too, helping artists share their music without losing the emotion and authenticity that made people stop and listen in the first place.
Visit the Shure website: https://www.shure.com
Hosted by Scottish personalities Alistair Heather and Mary Ann Kennedy, the night will also welcome live performances from Valtos, Gnoss, Spodo Komodo, Sian, Rachel Groves and more. Buy your tickets here.