VisitScotland are sponsors of the MG ALBA Scots Trad Music Awards 2025 and are sponsoring Event of the Year. We asked them some questions about their experience of sponsoring the Trad Awards. If you would like to come to the MG ALBA Scots Trad Music Awards on 6th December in Aberdeen Music Hall you can buy tickets here or watch on BBC ALBA from 9pm on Saturday 6th November.
Thanks to David Jackson from VisitScotland for answering these questions.
Why have you chosen to sponsor Na Trads, and what importance does the event hold for your sector?
Scottish traditional music is a powerful expression of our cultural heritage as well as being a major draw for visitors to Scotland. Live events and festivals offer an authentic way to explore Scotland’s history, languages such Gaelic, and communities – creating immersive experiences that connect people to place. Supporting our vibrant trad music scene not only celebrates what makes Scotland unique, it helps preserve elements of our distinct culture and creates opportunities for us grow Scotland’s music tourism sector.
What makes your organisation tick?
Everyone at VisitScotland is passionate about promoting our beautiful country and everything which makes it unique. As an economic growth agency, our core purpose is to drive the visitor economy and grow its value to Scotland. Celebrating and promoting our cultural heritage experiences through the power of trad music is an important element of the visitor offering.
What are you most looking forward to about the Trad Awards or do you have a favourite moment from over the years?
Each year the passion and commitment comes through in spades, and we are sure this year will be no different.
What would you say to anyone who is considering entering, voting in, watching or attending the MG ALBA Scots Trad Music Awards?
Don’t let your hard work go unnoticed. Be proud of what you have contributed to trad music, and support all those who work tirelessly in the industry to celebrate our unique cultural heritage.
Visit their website: https://visitscotland.com
Hosted by Scottish personalities Alistair Heather and Mary Ann Kennedy, the night in the Granite City will also welcome live performances from beloved singer Hannah Rarity, UK folk legends The Poozies, trad pop band Mec Lir and Aberdeenshire singer Ellie Beaton. Rory Matheson will lead his Scottish Dance Band, while young musicians from Plockton Music School and Orkney youth project Hadhirgaan will also perform. Buy your tickets here.