VisitScotland are sponsors of the MG ALBA Scots Trad Music Awards 2024 and are sponsoring Event of the Year. We asked them some questions about their experience of sponsoring the Trad Awards. If you would like to come to the MG ALBA Scots Trad Music Awards you can buy tickets here or watch on BBC ALBA from 9pm on Saturday 30th November.
Thanks to Denise Hill from VisitScotland for answering these questions.
Why have you chosen to sponsor Na Trads, and what importance does the event hold for your sector?
Traditional music is deeply rooted in Scotland’s cultural heritage which is a huge draw for visitors and what makes us such a unique destination.
Offering a way to explore Scotland’s history and traditions, live events and festivals are an important way for visitors to connect with the people and places they visit, providing truly authentic and immersive experiences.
Celebrating our exciting traditional music scene, aligns with our commitment to responsible tourism and our work promoting meaningful travel experiences and Scotland as the perfect stage for events.
What makes your organisation tick?
Showcasing our outstanding tourism and events offering to audiences here in the UK and around the world.
As one of Scotland’s biggest industries, we are passionate about highlighting the importance of the visitor economy, supporting our communities and places and helping businesses to grow.
Underpinning all of this is our commitment to responsible tourism and events helping to preserve the culture and heritage including traditional music that makes us so special.
What are you most looking forward to about the Trad Awards or do you have a favourite moment from over the years?
The atmosphere in the room on the night, there is nothing quite like it!
From passionate audiences and fellow supporters to the remarkable talent of the performers. Seeing everyone come together to celebrate and elevate Scottish traditional music is incredibly inspiring and a reminder of what makes us such a unique visitor destination.
What would you say to anyone who is considering entering, voting in, watching or attending the MG ALBA Scots Trad Music Awards?
Do it! Traditional music is an important part of our national identity and culture, to the envy of many across the world.
By getting involved you are helping to raise the profile of Scots trad music and protect this for future generations.
Supporting the event and our Event of the Year category, in turn helps showcase our valuable events sector which provide a crucial platform for artists and exciting experience for audiences, including visitors.
Visit their website: https://www.visitscotland.com/
Performing at the MG ALBA Scots Trad Music Awards are Skipinnish, Julie Fowlis, An Dannsa Dub, Laura Wilkie and Ian Carr, Young Highland Musicians and much more! Buy your tickets here.
