Culture Republic brings you a practical session designed for teams and individuals from arts and culture organisations with responsibility for day to day digital communications.
Tues 28 March 2017 10am -4.30pm Eden Court, Inverness.
Led by Paul Hanrahan, Culture Republic’s Marketing and Campaigns Manager and Ashley Smith Hammond, our Content Manager, you will be guided through the process of building a tailor made Digital Communications Plan for your organisation.
If you publish digital content, working with a mix of social and digital channels, this workshop is for you. At the end of the workshop, you will take back a Digital Communications Plan ready to put into action, and a set of tools and techniques at your fingertips that will help you to target and develop your organisation’s wider communications strategy.
Cost for training: Free to Culture Republic Partners; £70 Earlybird & £90 Standard
This workshop will help you to:
- Understand and define your online audience: identify who you’re reaching with your digital communications and know what prompts response;
- Identify and target your audiences: understand the impact of different digital communications channels;
- Concentrate on the communications channels that are right for you: make sure that your website and other digital channels work together, without duplicating your efforts;
- Create an effective channel strategy: choose the best communications channel for each piece of digital content that you share;
- Make the most of the expertise in your organisation: identify easy ways to get everyone involved in gathering and sharing digital content;
- Set and measure digital communications objectives: see how other organisations have made their digital activity work for them, and how they measure their success.
Who should attend?
Marketing teams/individuals from large or small arts & cultural organisations. Ideally a pair of attendees per organisation will work collaboratively on a series of practical activities, but the session is equally relevant for individuals.
Throughout the day you are welcome to direct specific digital marketing questions or issues you may have relevant to your own organisation.
Feedback from previous workshops:
“It was also very good to be able to meet other folks engaged in similar tasks…with shared highs and lows. Face to face communication to learn about digital communication? Yes, ideal.” Freelancer/Digital Archivist
Full agenda on the website.
Location: Aberdeen City, Aberdeenshire, Angus, Dundee City, Falkirk, Highland, Moray, Orkney Islands, Shetland Islands, Na h-Eileanan Siar
For further information, please contact scotland@culturerepublic.co.uk (Ela Zych-Watson), or call 01412486864, or visit https://www.culturerepublic.co.uk/events/getting-it-right-online-practical-digital-communications-workshop/
The deadline is Tuesday 28 March 2017 at 00:10.