Hands Up for Musicians

Folk musicians in Scotland are being offered specialist support to improve their presence on social media platforms thanks to a new initiative from some of Scotland’s leading music organisations. SocialFolk, funded by Creative Scotland, offers musicians the chance to sign up to free one-to-one social media training with social media experts. Gill Maxwell, CEO of the Scottish Music Centre, one of the SocialFolk partners, said, ‘The covid-19 pandemic has brought about many challenges for the music industry, not least the need for artists to possess a broad range of skills and knowledge across social media platforms. The loss of live work and need to adapt to new and unfamiliar ways of working in the past eighteen months has brought this sharply into focus.’ The SocialFolk website (https://www.socialfolk.scot), which launches on Monday October 25, is according to Lisa Whytock of Showcase Scotland Expo, ‘a one-stop shop Scotland-based traditional, folk, acoustic and roots musicians to hone