{"id":22487,"date":"2025-04-09T21:32:46","date_gmt":"2025-04-09T20:32:46","guid":{"rendered":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/?p=22487"},"modified":"2025-04-09T22:19:05","modified_gmt":"2025-04-09T21:19:05","slug":"free-digital-workshops-for-musicians-22-23-april-sign-up-before-they-are-full","status":"publish","type":"post","link":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/free-digital-workshops-for-musicians-22-23-april-sign-up-before-they-are-full\/","title":{"rendered":"Free digital workshops for musicians \u2013 22 & 23 April \u2013 sign up before they are full!"},"content":{"rendered":"

From Showcase Scotland. Find out more here<\/a>.<\/p>\n

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This is a heads up that we\u2019ll be opening this opportunity up to England and Wales on Friday of this week. We expect the workshops to fill up quickly thereafter as places are limited to 50 per session, so if you want to secure your spot please\u00a0<\/strong>sign up now<\/strong><\/a>. Those of you who have already done so \u2013 we will be in touch by email in due course with further details.\u00a0<\/strong>
\u2026\u2026.<\/p>\n

Showcase Scotland Expo is proud to offer the following digital workshops, presented by Dougal Perman, Director and co-founder of Inner Ear:<\/strong>
Workshop 1: AI: Friend or Foe?<\/strong>Unlocking the Power of AI to Transform Your Music Career<\/strong><\/em>22nd April 2025, 11.00am-12.30pm<\/strong>
Workshop 2: Social Media Mastery for Music<\/strong>Maximise Your Reach and Engage Your Audience Through Social Media<\/strong><\/em>23rd April 2025, 11.00am-12.30pm<\/strong>
Participation is free, limited to 50 participants per workshop. Please\u00a0sign up<\/a>\u00a0to confirm your attendance.
Read on for further information on the content of the workshops.\u00a0<\/p>\n<\/td>\n<\/tr>\n

CLICK HERE TO SIGN UP<\/a><\/td>\n<\/tr>\n
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Workshop 1: AI: Friend or Foe?<\/strong>Unlocking the Power of AI to Transform Your Music Career<\/strong>
In an era where technology is reshaping every facet of the music industry, understanding how to harness the power of Artificial Intelligence (AI) can be a game-changer for live music artists.\u00a0Dougal Perman<\/strong>, Director and co-founder of\u00a0Inner Ear<\/strong>, brings his extensive experience in live streaming, digital storytelling and AI tool utilisation to lead this insightful workshop.
AI: Friend or Foe?<\/strong>\u00a0gets into the practical applications of AI to boost your productivity, enhance communication and accelerate business development. We will explore readily available AI services such as ChatGPT and Gemini, learning how these generative chatbots can streamline your workflow and support your creative processes. Dougal will demonstrate how combining AI tools with automation platforms enables you to achieve more with less effort, allowing you to focus on what you do best \u2014 creating and performing music.Understanding AI\u2019s Role in Creativity.<\/strong>\u00a0We know people have concerns about AI potentially replacing creative roles or infringing on intellectual property. We explore how AI can augment your creative abilities, providing tools that enhance your productivity and open new avenues for artistic expression. AI can handle repetitive tasks and generate ideas, giving you more time to focus on the unique and personal aspects of your art.Protecting Your Creative Rights.<\/strong>\u00a0Dougal will address copyright and the ethical use of AI in creative work. You\u2019ll learn best practices for ensuring that your creations remain uniquely yours while leveraging AI tools responsibly. This includes understanding how to use AI-generated content without compromising your original work, protecting your existing copyright and maintaining ownership over your creative outputs.This interactive session includes live demos, hands-on how-to guides and actionable strategies that you can implement immediately. Whether you\u2019re looking to automate administrative tasks, improve audience engagement or develop innovative marketing campaigns, this workshop will equip you with the knowledge and tools to leverage AI effectively. And attendees will receive links to further learning resources to help you grow and adapt in a rapidly evolving digital landscape.<\/p>\n

Workshop 2: Social Media Mastery for Music<\/strong>Maximise Your Reach and Engage Your Audience Through Social Media<\/strong>
A strong social media presence is essential for live music artists aiming to expand their reach and connect with audiences worldwide.\u00a0Dougal Perman<\/strong>, a seasoned media producer specialising in digital storytelling and content strategy, leads this comprehensive workshop designed to empower artists in the folk, traditional, acoustic, roots and world music genres.
Social Media Mastery for Music<\/strong>\u00a0focuses on the best strategies, tactics and practical operations to harness the full potential of platforms like YouTube, Instagram, TikTok, Facebook, Bluesky, X and Linkedin. Dougal will guide you through crafting compelling content that resonates with your audience, building an authentic online presence and implementing effective engagement techniques to grow your fanbase.
Participants will experience live demonstrations, learn how to optimise their profiles, utilise analytics to inform their strategies and create content calendars that keep their audiences engaged consistently. The workshop also covers advanced tactics such as leveraging hashtags, collaborating with other artists and using paid advertising to amplify your reach. With practical how-to guides and real-world examples, we\u2019ll make sure you leave with actionable insights and the confidence to up your social media game.
Plus, attendees will gain access to a curated list of additional resources, including tutorials and tools, to support your ongoing social media endeavours. Whether you\u2019re an established artist or just starting out,\u00a0Social Media Mastery For Music<\/strong>\u00a0provides the essential skills and knowledge to effectively engage with your audience and expand your musical influence in the digital realm.<\/p>\n

About Dougal Perman<\/strong>Dougal Perman<\/strong>\u00a0is the Director and co-founder of Inner Ear (and its creative projects TRADtv<\/em>, Radio Magnetic and Walking Heads), a pioneering media production company specialising in live streaming, digital storytelling, podcasting and the utilisation of AI tools to enhance productivity. With over two decades of experience in media and music, Dougal is dedicated to empowering cultural organisations, creative professionals and artists to engage their audiences through bespoke strategy and innovative action.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

From Showcase Scotland. Find out more here. This is a heads up that we\u2019ll be opening this opportunity up to England and Wales on Friday of this week. We expect the workshops to fill up quickly thereafter as places are limited to 50 per session, so if you want to secure your spot please\u00a0sign up […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[14,9],"tags":[],"class_list":{"0":"post-22487","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-distil","7":"category-news","8":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"simon","author_link":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/author\/simon\/"},"jetpack_shortlink":"https:\/\/wp.me\/pcv15g-5QH","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/wp-json\/wp\/v2\/posts\/22487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/wp-json\/wp\/v2\/comments?post=22487"}],"version-history":[{"count":1,"href":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/wp-json\/wp\/v2\/posts\/22487\/revisions"}],"predecessor-version":[{"id":22488,"href":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/wp-json\/wp\/v2\/posts\/22487\/revisions\/22488"}],"wp:attachment":[{"href":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/wp-json\/wp\/v2\/media?parent=22487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/wp-json\/wp\/v2\/categories?post=22487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/wp-json\/wp\/v2\/tags?post=22487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}