{"id":14939,"date":"2022-01-26T12:00:12","date_gmt":"2022-01-26T12:00:12","guid":{"rendered":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/?p=14939"},"modified":"2022-01-26T12:00:12","modified_gmt":"2022-01-26T12:00:12","slug":"the-royal-national-mod-2021-brought-1-2m-boost-to-inverness-and-the-highlands","status":"publish","type":"post","link":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/the-royal-national-mod-2021-brought-1-2m-boost-to-inverness-and-the-highlands\/","title":{"rendered":"The Royal National M\u00f2d 2021 brought \u00a31.2m boost to Inverness and the Highlands"},"content":{"rendered":"
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Sian perform on stage at the M\u00f2d Grand Finale<\/em><\/figcaption><\/figure>\n

The prestigious event celebrating Gaelic language and culture had hugely positive social, cultural and economic benefits<\/p>\n

The Royal National M\u00f2d 2021, which took place at Eden Court Theatre from the 8th to 16th October 2021, generated \u00a31.2m for the economy in Inverness and the Highland Council area, as well as providing a huge social and cultural boost.<\/p>\n

The 129 year-old event which celebrates Gaelic language and culture featured a variety of incredible competitions, performances and cultural activities, with 2,840 in-person attendees providing an economic uplift that helped support around 14 FTE jobs.<\/p>\n

The national festival, organised by An Comunn G\u00e0idhealach, elevated Inverness\u2019 tourism and hospitality sector during a quieter month in 2021, after the industry faced a difficult year due to COVID. Participants surveyed were also found to be highly likely to revisit Inverness in the future.<\/p>\n

The festival took a hybrid approach in 2021, with events taking place in-person and online. The online programme proved hugely successful, as all participants welcomed the approach and it was shown to help people overcome mental health issues brought on by lockdown.<\/p>\n

Scotland\u2019s premier Gaelic festival also strongly supported the development of Gaelic language and culture and overcame isolation caused by COVID restrictions. As well as being able to interact with fellow Gaelic speakers, learners and enthusiasts, attendees were able to reconnect with friends and family, bringing a huge morale boost to those isolated during lockdown.<\/p>\n

Allan Campbell, An Comunn Gaidhealach President, said: \u201cWe are delighted that the 2021 Royal National M\u00f2d has given the economy of Inverness and the surrounding area a significant boost in what was a difficult year for tourism in the city. It is especially gratifying because we were not certain until August if the M\u00f2d could take place on a face-to-face basis.
\n\u201cWe are also absolutely delighted that the M\u00f2d has played a crucial role in helping to offset the negative aspects of social isolation and some of the mental challenges caused by lockdown.<\/p>\n

\u201cWe have seen yet again that having an online element is highly valued by participants and it has now become a permanent part of the overall programme, building on our experiences of 2020 and 2021.<\/p>\n

\u201cAn Comunn congratulates all participants and organisers in making the 2021 Royal National M\u00f2d a great success. We very much hope that the M\u00f2d in Perth in 2022 can go ahead in full.\u201d<\/p>\n

Paul Bush OBE, VisitScotland\u2019s Director of Events, said: “We were delighted to support the Royal National M\u00f2d through Scotland\u2019s Events Recovery Fund, established by EventScotland in conjunction with funding from the Scottish Government. The M\u00f2d shows the important role events play in our communities. It has brought significant economic impact to Inverness and the surrounding area as well as giving people the chance to connect and share memorable experiences through its programme of online and in-person events. Having such uniquely Scottish events in our calendar further strengthens the country\u2019s outlook and position as a world-leading events destination and reinforces Scotland\u2019s place as the perfect stage for events.<\/em>\u201d<\/p>\n

Cllr Calum Munro, Chair of The Highland Council\u2019s Gaelic Committee, said: \u201cThe Mod\u2019s economic boost to the Inverness and Highland economy is hugely welcome particularly during these difficult COVID times. The cultural and social success of staging the event to a wider online audience is also highly encouraging for the future development of Gaelic.<\/em>\u201d<\/p>\n

\u200b\u200bShona MacLennan, Ceannard, B\u00f2rd na G\u00e0idhlig, said: \u201cWe were delighted that the Royal National M\u00f2d 2021 took place both in person and online. Its impact in increasing the use and promotion of Gaelic is invaluable, and its economic impact consistently demonstrates how important Gaelic is to the Scottish economy.<\/em>\u201d<\/p>\n

The Royal National M\u00f2d is supported by EventScotland, B\u00f2rd na G\u00e0idhlig, The Highland Council, EventScotland, The Scottish Government, HIE, Caledonian MacBrayne and SQA.<\/p>\n

The Royal National M\u00f2d ran in Inverness from the 8th – 16th October 2021. This year\u2019s M\u00f2d will take place in Perth from 14th – 22nd October 2022. For more information, visit https:\/\/www.ancomunn.co.uk\/<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The prestigious event celebrating Gaelic language and culture had hugely positive social, cultural and economic benefits The Royal National M\u00f2d 2021, which took place at Eden Court Theatre from the 8th to 16th October 2021, generated \u00a31.2m for the economy in Inverness and the Highland Council area, as well as providing a huge social and […]<\/p>\n","protected":false},"author":2,"featured_media":14940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9,37],"tags":[],"class_list":{"0":"post-14939","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-newsletter","9":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/files\/2022\/01\/Mod-2021-Grand-Finale-Concert-_H78A8803.jpg","featured_image_src":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/files\/2022\/01\/Mod-2021-Grand-Finale-Concert-_H78A8803.jpg","featured_image_src_square":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/files\/2022\/01\/Mod-2021-Grand-Finale-Concert-_H78A8803.jpg","author_info":{"display_name":"simon","author_link":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/author\/simon\/"},"jetpack_shortlink":"https:\/\/wp.me\/pcv15g-3SX","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/wp-json\/wp\/v2\/posts\/14939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/wp-json\/wp\/v2\/comments?post=14939"}],"version-history":[{"count":1,"href":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/wp-json\/wp\/v2\/posts\/14939\/revisions"}],"predecessor-version":[{"id":14941,"href":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/wp-json\/wp\/v2\/posts\/14939\/revisions\/14941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/wp-json\/wp\/v2\/media\/14940"}],"wp:attachment":[{"href":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/wp-json\/wp\/v2\/media?parent=14939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/wp-json\/wp\/v2\/categories?post=14939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/projects.handsupfortrad.scot\/handsupfortrad\/wp-json\/wp\/v2\/tags?post=14939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}