Have you ever noticed lots of companies offering free 10 day courses on how to do things – learn the guitar, learn Facebook marketing etc? When you click on the link they ask for your email address and then the emails start arriving – sometime every day, often every few days. These emails are called auto responders and they exist so companies can get you onto their mailing lists. Hands Up for Trad use a very simple auto responder – we offer a free e-book to folk joining our newsletter. If you sign up and add your email address you will then be sent a link to download a pdf. We can then email you every week with our news.
These things can be a simple or as complicated as you want. You can set up a 100 day course that will email your subscribers daily with something that will interest them or just have one email that sends them a download or ebook. The beauty of the longer courses is as well as getting a new subscribers you are emailing them with links to your website every few days and that is where all your sellable products live. Lots of traffic to your website and possible sales!!
What brought this to mind for me was that MailChimp (Hands Up for Trad’s mailing list provider) used to offer this option only on paid accounts but last week this became FREE for all accounts. They call it automation but it’s the same thing. Maybe other list providers offer this service free as well however check it out! Think about things you can offer. Guitar lessons with links to your website and YouTube channel, songwriting courses that teach the basics but then offer advanced courses for money. You get the drift.
If you have any questions or want to discuss this further – get in touch!