Applications will remain open until 6pm, Wednesday 10 March for Scotland’s Black music creators and industry professionals to apply to a ground-breaking new initiative set up by PRS Foundation with support from Creative Scotland.
Designed to help address barriers and increase the diversity of Scotland’s music industry, the Power Up Participant Programme will provide 40 participants working in any genre or sub-sector with crucial support at every career level, including:
- Grant support of up to £15,000
- Capacity building and mentoring
- Support from partners
- Marketing support
Jamie Houston, Creative Scotland’s Music Officer said: “The music sector needs to accelerate change by creating greater representation and opportunities for Black musicians and industry professionals. This action is at the core of PRS Foundation’s ‘Power Up’ programme, and Creative Scotland is proud to support a progressive approach to increasing the diversity and richness of Scotland’s music scene.”
Information on how to apply and FAQs are available on the PRS Foundation website.
Power Up Ambassador Tiffany Calver said, “Solidarity is no longer enough, we need action to make any real change in our industry and the wider society. Power Up is a great example of what action can look like. I’m proud to be an Ambassador for Power Up and excited for the future of the industry and hope this inspires more people to get involved but also empower others to push forward their own actions for positive change.”
Keith Harris OBE, Managing Director Keith Harris Music Ltd and Power Up Executive Steering Committee member said, “Last year in the wake of the George Floyd episode so much was promised in terms of shifting the dial to improve the situation for minorities in the music industry, so little has so far been delivered. Power Up is an important step towards that delivery.”
Power Up’was created to address the barriers that face Black music industry creators, professionals and executives in light of the Black Lives Matter movement. PRS Foundation is proud to champion inclusion and diversity in the music industry with the Power Up movement being just one of many actions of commitment they are taking to stand up against injustice and support the Black music community.
Power Up has been set up and is managed by PRS Foundation in partnership with YouTube Music, Beggars Group and the Black Music Coalition. The initiative brings together several music industry partners across all sectors to accelerate change, with supporters including Creative Scotland, AIM, the BPI, the FAC, The Ivors Academy, the MMF, the MPA, MPG, The Musicians’ Union, PPL, PRS for Music and the PRS Members’ Fund who bring added-value support to Power Up participants.
Successful applicants will be announced in April 2021.